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How To
Publish Profitable Tourist Guidebooks
This research has shown that in many cases tourist guidebooks are based on a traditional approach, and the assumption that visitor attitudes have remained unchanged in the last decade, whereas, tourist attitudes have changed dramatically in recent years.
Apart from this manual, guidelines for the production of tourist guidebooks have not been readily available, and as a result, many of these publications have been largely produced by trial and error - often resulting in large financial losses, or the production of ineffective publications that give little benefit to either visitors or advertisers.
Ideal for small local tourist boards through to large regional tourism authorities.
Contents include:
- How to Plan the Tourist Guidebook
- How to Determine the Editorial & Map content
- How to Cost the Tourist GuideBook
- How to Calculate Advertising Rates
- How to Sell Advertising Space
- Comprehensive Production Checklist.
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