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Customer Service Training

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How to
Achieve Customer Service Excellence

This 45-page Customer Service training manual details a practical approach to achieving customer service excellence in any large or small business or public sector organisation.

Contents include:

  • Introduction to Customer Service;
  • Customer service: The myth of modern business;
  • the points of influence concept;
  • Service excellence through a points of influence audit;
  • The customer value package;
  • How to influence customers through involvement and service support;
  • Image and the telephone;
  • Putting it all together;
  • 30 key questions; and
  • Points of influence audit templates.

    Practical, proven methods to achieve quality customer service, easy-to-read, concise step-by-step guidelines. Ideal basis for development of training programs and training material.

    This manual is used by all levels of government, corporations, industry and business organisations, event organisers and training providers in 12 countries.

Eddy Odden
former CEO of Leo Burnett advertising agency
recently observed:

Deliver the brand promise:

  • Always under promise and over deliver.
  • Make sure the customer's shopping experience with you is a positive one in every respect
  • What your ad promises must be followed through in-store and with the after sales service.
  • Do not underestimate the importance of your staff and staff training in meeting your
    business goals.

 

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