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How to Conduct Feasibility Studies
for Tourism Projects
Designed to minimise risk, this 67 page best-selling manual is a comprehensive guide to conducting feasibility studies for different types of small and medium scale tourism projects. Each stage of the feasibility study is clearly and concisely explained - from the initial concept through the location evaluation process, market analysis and economic viability, to preparation of a report and business plan suitable for submitting to financial institutions or investors.
Contents include:

• Introduction
• Is a pre-feasibility study justified?
• Planning the feasibility study
• Sourcing tourism facts and figures
• Initial research
• Project evaluation checklists: government policy, socio-economic factors, international    visitor market, domestic visitor market, regional analysis, seasonality analysis, competitor analysis, project overview, location and site analysis.  Accommodation - motels, caravan parks, strata title units.  Conference facilities, attractions, tours and cruises.  Government regulations, licences and insurance.  Market analysis.  Management, staffing and operation.
• Projecting demand
• Environmental impact assessment checklist
• Financial feasibility
• Structuring and writing the feasibility report
• Report production
• Business plan checklist

First published in 1983 and now in its 10th edition, this comprehensive manual is used by governments, large corporations, project developers, small businesses, educational institutions and training providers throughout Australia and in 24 countries.

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