How to Conduct a Productive Brainstorming Session

'Crowdsourcing' is the current buzz phrase for the coming together of ideas, popularised by idea sharing via the web. The concept is as old as the hills, whether you call it a think-tank session, brainstorming session or crowdsourcing the method are the same.
This popular manual explains how to facilitate and get maximum results from a creative think-tank session.
Great for Marketing and Business Planning. Make full use of the talent within your company.

Contents include:

• Brainstorming: what is it?
• What makes a brainstorming session different,
• Why it works,
• How can brainstorming be used?
• Preparation: nine issues to address.
• Ten Ground Rules for meetings
• Pre-session participant briefing.
• Conducting the session.
• Prioritising the ideas.
• Evaluating the results of meeting.
• Preparing the evaluation report.
• Comprehensive creative thinking checklist.

Practical proven methods, easy-to-read and apply concise, step-by step guidelines that can be used for problem solving meetings. Ideal for planning business or market development, new product launches, improving customer service, increasing productivity, improving policy and procedures and other factors that require creative thinking.

Think-Tank meetings, crowdsourcing.

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