How To Publish Profitable Tourist Guidebooks
$29.95
Step by step guide how to publish tourist guidebooks and leaflets.
Our research has shown that in many cases tourist guidebooks are based on a traditional approach, and the assumption that visitor attitudes have remained unchanged in the last decade, whereas, tourist attitudes have changed dramatically in recent years. Apart from this manual, guidelines for the production of tourism guidebooks have not been readily available, and as a result, many of these publications have been largely produced by trial and error – often resulting in large financial losses, or the production of ineffective publications that give little benefit to either visitors or advertisers.
FREE Sample of: How To Publish Profitable Tourist Guidebooks
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Description
This research has shown that in many cases tourist guidebooks are based on a traditional approach, and the assumption that visitor attitudes have remained unchanged in the last decade, whereas, tourist attitudes have changed dramatically in recent years.
Apart from this manual, guidelines for the production of tourism guidebooks have not been readily available, and as a result, many of these publications have been largely produced by trial and error – often resulting in large financial losses, or the production of ineffective publications that give little benefit to either visitors or advertisers.
There must be a good reason to produce a tourist guidebook – not just a decision to proceed based on the assumption that having the publication is a ‘good idea’. The project should be carefully researched to identify the opportunity/need. Also, the objectives must be established from the outset. With the advances in printing technology in recent years the guidelines given in this manual focus on full colour productions and describe the ‘ideal’ publication, however, as circumstances surrounding the production of tourist guidebooks can differ, some flexibility in approach is necessary.
Ideal for small local tourist boards through to large regional tourism authorities.
Contents include:
- How to Plan the Tourist Guidebook
- How to Determine the Editorial & Map content
- How to Cost the Tourist GuideBook
- How to Calculate Advertising Rates
- How to Sell Advertising Space
- Comprehensive Production Checklist.
FREE Sample of: How To Publish Profitable Tourist Guidebooks
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