Collective decision-making is so much better than individual decision-making if it’s done well. It’s been the secret behind many organization’s success. The problem is, it requires being radically truthful and radically transparent with each other. People say it’s emotionally difficult. Not if you plan and create your meetings properly. Allow people the freedom to speak truthfully in a productive way. There is a method; it’s detailed in our eBook How to Conduct a Productive Brainstorming Session